How Did Companies Use Generative AI in 2024? Here’s a Look at Five Early Adopters.


In 2023, companies used Generative AI in a variety of ways, leveraging its capabilities for tasks such as content generation, design creation, and personalized recommendations. Here are five early adopters and examples of how they utilized Generative AI:

1. Marketing Agencies: Marketing agencies use Generative AI to create personalized content at scale, such as tailored product descriptions, social media posts, and email campaigns. This helped them engage with customers on a more individualized level.

2. E-commerce Platforms: E-commerce companies employ Generative AI to generate realistic product images and designs, allowing them to showcase a wider range of products without the need for extensive photoshoots or expensive graphic design work.

3. Financial Institutions: Financial institutions utilized Generative AI for fraud detection and risk assessment, leveraging its ability to analyze large volumes of data and identify patterns indicative of fraudulent activity.

4. Healthcare Providers: Healthcare providers used Generative AI for medical image analysis, enabling more accurate and efficient diagnosis of conditions such as tumors, fractures, and other abnormalities in medical images.

5. Content Creation Platforms: Content creation platforms integrated Generative AI to assist writers, journalists, and creators in generating initial drafts, conducting research, and providing suggestions for improving their work.

These examples illustrate the diverse ways in which companies leveraged Generative AI in 2023 to enhance their operations and provide innovative solutions to their customers.

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Schneider Electric: Picking the right AI with energy use in mind

When it comes to picking the right AI for energy use, Schneider Electric emphasizes the importance of selecting technology specifically designed to optimize energy efficiency. This means choosing AI solutions that are tailored to the unique demands of energy management and can effectively analyze and predict energy consumption patterns.

Schneider Electric also highlights the significance of AI solutions that can integrate with existing energy management systems and infrastructure. This ensures a seamless transition and allows for the efficient implementation of AI technology to improve energy use.

In addition, Schneider Electric emphasizes the need for AI solutions that are capable of continuous learning and adaptation to changing energy needs and consumption patterns. This enables organizations to continuously optimize their energy use and make informed decisions to reduce waste and improve efficiency.

Overall, Schneider Electric stresses the importance of selecting AI solutions that are specifically designed for energy use and can effectively integrate with existing systems to optimize energy management and reduce environmental impact.

Mass General Brigham: Data-driven diagnostic insight, personalized care

Mass General Brigham is committed to providing data-driven diagnostic insight and personalized care to our patients. By leveraging the latest technology and advanced data analytics, we can tailor our diagnostic and treatment approaches to the unique needs of each individual. This allows us to deliver more precise and effective care, leading to better outcomes for our patients. Our focus on personalized medicine ensures that each patient receives the most appropriate and targeted interventions, leading to improved health and well-being.

Expedia: A personalized travel assistant, not a silver bullet

When it comes to planning and booking travel, Expedia can be a valuable tool for finding and comparing flights, hotels, and rental cars. However, it’s important to remember that Expedia is not a one-size-fits-all solution. While it can provide personalized recommendations and assistance, it’s not a silver bullet that will guarantee the perfect travel experience.

There are many factors to consider when planning a trip, and Expedia can only do so much to help with those. It’s important to do your research, consider your preferences and needs, and be flexible in your plans. Expedia can be a helpful assistant in the travel planning process, but it’s not a substitute for thoughtful consideration and decision-making.

Bentley Systems: More resilient infrastructure and automated drawings

Bentley Systems is a leading global provider of software solutions for infrastructure projects, with a focus on creating more resilient infrastructure and streamlining the process of creating automated drawings.

Their software solutions designed to help engineers, architects, and construction professionals design and build infrastructure projects that can withstand the challenges of the modern world, such as climate change, natural disasters, and urbanization.

One of the key features of Bentley Systems’ software is its ability to automate the creation of drawings, which can save time and reduce the risk of errors in the design and construction process. This automation also allows for more efficient collaboration between different teams working on a project, helping to streamline the overall project delivery.

By providing these advanced software solutions, Bentley Systems is helping to drive innovation in the infrastructure industry, making it possible to create more resilient and sustainable infrastructure that can better serve the needs of communities around the world.


A language model developed by OpenAI, and don’t have direct knowledge of specific events or developments that occurred after September 2021. However, as the last update, companies were using generative AI for a variety of purposes, including content generation, design automation, language translation, and personalized recommendations. Generative AI was also being used in creative fields such as art and music generation, as well as in the development of virtual assistants and chatbots. It’s likely that by 2023, companies will continue to explore and expand the applications of generative AI in these and other areas.

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